LINO ALVAREZ, VETERAN REVENUE CREATION LEADER JOINS GET AFTER IT MEDIA (GAIM) AS HEAD OF ADVERTISING SALES
GAIM (fka Luken Communications) Strengthens Ad Sales Leadership with Seasoned Sales Leader Operating out of Los Angeles, California
NASHVILLE, Tenn. (March 25, 2025) – Get After It Media (GAIM), the fastest growing multi-platform media company in the U.S., has appointed the highly respected and seasoned sales executive Lino Alvarez as Vice President of Sales. In this new role, Alvarez will oversee all revenue generation activities across GAIM's five brands – Retro TV, Heartland, Family Channel, The Action Channel, and Rev’n automotive channel – along with its digital platforms, including the It’s Real Good TV app and The Doctors FAST channel, all reaching more than 80 million combined U.S. homes.
GAIM is an entrepreneur-owned portfolio of independent broadcast assets, third-party affiliates, and production/distribution capabilities located in Los Angeles, California, and Nashville, Tennessee. GAIM's broadcast operations root date back to 2005, when it launched the first digital network, Retro TV. Today, Retro TV ranks among one of the top digital networks in the U.S., featuring some of the most popular classic TV shows in history, including Doctor Who and Rowan and Martin's Laugh-In among a vault full of television gold.
With over 20 years of experience in media sales management at some of the most demanding media companies in the U.S., Alvarez has held key leadership positions at top organizations, including NBC Telemundo, Meruelo Media, LBI Media, Estrella Media, and Lazer Broadcasting. He began his career at TelevisaUnivision Television, where he built a strong foundation that has driven his continued success. Alvarez is widely recognized for his ability to lead high-performing teams, innovate advertising strategies, and deliver exceptional revenue growth, making him one of the most influential figures in the media sales industry.
As Vice President of Sales, Alvarez will lead the development and execution of cutting-edge advertising solutions, focusing on fostering strategic partnerships, generating new revenue streams, and expanding GAIM's presence across diverse industries. His expertise will be pivotal in shaping ad sales strategies for Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) platforms as GAIM continues to expand its reach and solidify its position as an industry leader.
“Lino is a highly respected, results-driven sales leader with an unparalleled ability to connect brands with audiences,” said Joel Wertman, President and Founder of GAIM. “His wealth of experience, visionary leadership, and entrepreneurial spirit make him the perfect fit to help us solidify our position as one of the leading media companies in the United States. We are thrilled to have him on board.”
“Joining GAIM is a fantastic opportunity to work with an innovative and fast-growing company with tremendous potential,” said Lino Alvarez. “I’m excited to work with the talented team at GAIM to build and expand on the exciting advertising opportunities across our traditional and digital platforms. My goal is to continue delivering exceptional value to our clients, grow revenue, and create new content-driven sales strategies to push the boundaries of what we can accomplish.”
Alvarez has long been known as a sales disruptor with a sharp eye for identifying original content sales opportunities and creating innovative solutions that drive substantial growth. His proven track record of generating revenue, cultivating strategic partnerships, and launching successful products and services has earned him recognition as one of the most trusted names in media sales. Over the years, his contributions have helped elevate brands to new heights, and his leadership is widely regarded as transformative.
In his new role, Alvarez will work closely with Joel Wertman and the GAIM leadership team to drive the company’s vision forward and ensure continued success in a rapidly evolving media landscape.
Alvarez can be reached at lalvarez@luken.tv.
About Get After It Media (GAIM):
Get After It Media (GAIM), formerly known as Luken Communications, is a dynamic and fast-growing multi-platform media company dedicated to delivering engaging content across both traditional television networks and digital platforms. With a growing portfolio of brands – including Retro TV, Heartland, Family Channel, The Action Channel, and Rev’n – GAIM continues to lead the way in providing high-quality programming to diverse audiences. As the owner of one of the fastest-growing and largest groups of independent broadcast stations in the United States, GAIM reaches more than 61% of U.S. households, with a total audience of over 80 million viewers across both over-the-air and digital platforms. More on GAIM, visit GetAfterItMedia.com.
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Elise Anderson and Brittany Finley
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